I think one of the things people forget about natural disasters is that after the immediate disaster falls out of the news, the need is still there. When they're opening their hearts right now, they also need to think about a long term giving strategy. Put it in your Google calendar, and give again in a year. When the reconstruction starts, we're going to need another outpouring. Reconstruction is a long process and we're going to need their help for a long time.
